Online connectivity, social media, and the general prevalence of portable devices like mobile phones have forever changed the way customers look for information and how brands engage with customers. One study suggests that even a small business can potentially save up to 800 million person-hours over its typical lifetime with the help of a mobile phone business app. Another great impact of mobile apps is that they save considerably in the stationery expenses. However, as beneficial as building a mobile app is, its development can be pretty expensive and time-consuming. Some tips that can help businesses to save precious resources:

Determine What the App Will Do

Determining the functions and capabilities of the app is the most fundamental and critical step of the mobile app development process. Think very clearly what your business objectives are and what your customers are looking for in an app. Meeting customer objective is very important because only when the customers are able to discern any value, they will install the app. Given the extent of competition that you are likely to encounter on both the Android and Apple platforms, it may be worthwhile to take every similar app apart to discover their best features and how you could meet the existing gaps in solution delivery. Most of the top mobile app development companies Mumbai can assist you with their considerable experience.

Identify Your Target Audience

This is also a step that ranks equally with the function definition because unless you know who your target customers are and what their expectations from the app are, you will not be able to decide on what the app should ideally deliver. Target audience definition should take into account not only their demographics but also their buying behavior. However, all the effort you take will pay off really well as users will gladly buy an app that fulfills their preferences.

Decide On a Budget

Now that you know what the app is supposed to deliver and its target audience, you will need to figure out how much benefit your business will derive. When you have an estimate of the incremental profits that the app will generate, it will become easier for you to allocate a budget that will allow you a positive ROI within a reasonable time. However, in extremely competitive business niches, the ROI is not the only factor that you should be looking at as unless your business has an app; it may lose more market share and eventually be driven out from the market.


Mobile users are an impatient lot and demand their apps do whatever they want very quickly. Users prefer the operation to be extremely intuitive so that there is no learning curve involved and the design should be simple so that you know exactly how to go about using it without any problems. Needless to say, the app should have enough power to handle all the functions. Bells and whistles are appreciated but not at the cost of speed and core functionality.